Kuli Kuli expands past moringa with climate-smart superfoods
At Pure Merchandise Expo West this month (Sales space #N2121), Kuli Kuli Meals will introduce an expanded line-up of its Superfood Blends and vitamin gummies, a few of which for the primary time forgo moringa to raised let shine different superfoods, together with hibiscus, cacao and lesser-known baobab.
The brand new merchandise additionally include a brand new “extra approachable” look and in packaging made with a excessive share of post-consumer recycled plastic that reinforces the model’s mission to create merchandise which can be as sustainable as doable.
“The best way that we’ve been speaking about [this launch and meeting increasing consumer demand for more sustainable products] is the way forward for meals isn’t simply pretend meat. Additionally it is about utilizing climate-smart, community-grown crops, like moringa, baobab, cacao and hibiscus – all these wonderful crops which can be tremendous nutritious and, particularly within the case of moringa and baobab, very under-utilized,” firm founder and CEO Lisa Curtis instructed FoodNavigator-USA.
She added that Kuli Kuli clients, and buyers extra broadly, are more and more making buy selections based mostly off their values – be it shopping for merchandise which can be extra environmentally sustainable, natural and non-GMO or from manufacturers that guarantee staff throughout the availability chain are handled pretty and never exploited.
“Our shoppers, we discover that they need all of it. They’re the extraordinary people who stroll into the grocery retailer and skim the again of the label, then look it up on their telephones and do a deep dive to know the way issues are sourced and made. And, we’re actually enthusiastic about that” and to satisfy their beliefs with these new merchandise in addition to the prevailing line-up, Curtis mentioned.
Merchandise supply ‘actual performance’ and enjoyable
The 4 new merchandise, together with two Superfood Blends and two SuperGummies, construct off the success of the corporate’s present Superfood Blends, which first launched final 12 months in in Complete Meals and Sprouts Farmers Market, and the gummies, which launched a 12 months and a half in the past.
“This was one of many first instances the place we had retailers come to us and say, ‘Hey, these are promoting rather well, what else do you have got?’” mentioned Curtis.
And so, she added, the model “thought actually arduous about what offers actual performance and the way can we ship that in a manner that’s enjoyable and easy and simple to grasp – as a result of we all know there are such a lot of people who find themselves taken with getting extra superfoods into their diets, however lots of people stroll via the superfood aisle they usually don’t know what any of the components are or find out how to take them. So, we wish to make it simple and scrumptious.”
New Superfood Blends supply pure assist for immunity, magnificence
As such, the model is introducing two new Superfood Blends – Citrus C Protection and Marine Glow – which enhance the prevailing blends Temper Magic, Intestine Bliss and Inexperienced Powder.
“Within the Citrus C Protection, which is made with baobab, hibiscus and acerola cherry, you get 100% of you vitamin C from actual fruit and no components. And, we all know numerous people say that when the vitamin C comes from fruit, versus an added vitamin, their physique can course of it simpler. So, it is a good pure enhance of vitamin C.”
The second Superfood Mix, Marine Glow, takes Kuli Kuli Meals into the beauty-from-within class with a mixture of blue spirulina powder, kelp and pineapple that delivers 100% of the beneficial every day quantity of iodine per serving to assist pores and skin well being.
“We’ve seen much more shoppers simply actually vibe with ‘you’re what you eat’ and wanting magnificence from the within out and merchandise that make them really feel good and assist them look good as effectively,” Curtis mentioned.
Kuli Kuli Meals pushes the envelope for what a complement might be
Kuli Kuli Meals’ new SuperGummies additional reinforce the corporate’s entrance into the wonder from inside area with the launch of Berry Lovely, which incorporates “skin-loving components,” corresponding to anti-oxidant wealthy elderberry and blueberry; baobab, which has a wealthy historical past of use for magnificence assist; and different components, together with hyaluronic acid, biotin and nutritional vitamins D & E.
Curtis provides that Berry Lovely additionally pushes the envelope for what individuals take into consideration with dietary supplements in that it’s a bitter taste harking back to bitter gummy bears.
“Bitter gummies are such an enormous factor in sweet, and we thought, why not have them in a complement that you just eat on daily basis? We wish this to be one thing that’s fulfilling, one thing that feels slightly bit like a deal with,” she defined.
This identical precept applies to the corporate’s different new gummy – Candy Serenity – which Curtis described as a “cinnamon chocolaty deal with” that may be loved earlier than mattress to assist shoppers chill out and unwind, due to the inclusion of ashwagandha and magnesium from the cacao, which she mentioned might help promote restful sleep.
Product growth enhances regenerative farming targets
The components featured within the gummies and blends have been chosen not just for their practical advantages however as a result of in addition they are thought of climate-smart crops, both as a result of they’re drought resistant, like baobab which Curtis says is the most important succulent on this planet, or as a result of they’re grown regeneratively by the farmers with whom Kuli Kuli works.
“As we transfer increasingly into persevering with down this path of regenerative farming, we wanted to have greater than only one crop. And that is one thing we’ve been speaking to our moringa farmers about for years as a result of lots of them develop numerous crops alongside moringa,” Curtis mentioned. “So, a part of this growth was about what else can we supply from these communities and the way can we proceed to associate with our farmers to enhance their soil high quality, enhance their incomes and make some actually unbelievable merchandise?”
‘95% of our merchandise at the moment are made with post-consumer recycled plastic’
Equally necessary to what components go into every Kuli Kuli product is how the merchandise are packaged and their carbon footprint, which is why the corporate makes use of post-consumer recycled plastic in 95% of its packaging.
“Years in the past, we did a carbon audit and located that that our greatest sink of carbon was not what I assumed, which was delivery our moringa from Uganda to California, nevertheless it was truly our packaging. And so we made an enormous change the place 95% of our product packages at the moment are made with post-consumer recycled plastic” — usually in excessive quantities, Curtis mentioned.
“Our printers all the time ask us if we’re positive we wish to do 50% PCR in our packaging as a result of we’re actually pushing what the packaging can do. And we inform them, we wish to make these as sustainable as doable,” Curtis mentioned.
She added that Kuli Kuli Meals opted for PCR as an alternative of compostable packaging as a result of most Individuals do not need entry to the economic composting infrastructure and, subsequently, compostable packaging usually leads to the landfill – “so it’s not truly useful to the planet.”
Alternatively, she added, “if we put non-virgin plastic into our product packaging, we’re serving to to create this market demand that I believe, finally, will gas a greater recycling system.”

Emily Grace Thompson is a natural health expert and author with over 10 years of experience in nutrition. Passionate about superfoods, she advocates for the benefits of Moringa Magic Supplements, which transformed her own health journey. Emily writes to educate and inspire readers to adopt a healthy lifestyle, highlighting how moringa can boost energy, strengthen immunity, and improve overall well-being. In addition to writing, she conducts holistic health workshops and shares practical tips for achieving a balanced life.
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